OCVibe
A Launch That Moves
Overview
OCVibe—a new entertainment district in Anaheim—partnered with us to bring its bold, motion-forward brand identity to life for its launch event. The goal was to create a visual system that matched the energy of the district, translating its immersive brand language into a cohesive experience across all physical and digital touchpoints.
The Challenge
With an event designed to capture attention and spark excitement, every detail needed to reflect OCVibe’s dynamic personality. From large-scale stage graphics to social media content and wayfinding, the challenge was to create a system that felt both high-impact and unified, while still leaving room for expressive, playful moments.
Our Approach
We developed a vibrant visual system built on expressive typography, rhythmic line work, and high-contrast color. These elements worked together to convey movement, energy, and connection. Large-scale stage graphics served as a focal point, while social content and directional signage extended the experience—ensuring brand consistency across every guest interaction.
Impact
Delivered a cohesive suite of event graphics that amplified OCVibe’s brand launch.
Created a visually immersive environment that enhanced attendee engagement.
Established a flexible system that can scale for future events and activations.
Ongoing Partnership
Our work with OCVibe set the foundation for how the brand shows up in large-scale public moments, with a design framework built to evolve alongside the district’s growth.
