Overview
Landmark Aquatic—a leader in the commercial aquatics industry—partnered with us to merge the identities of Progressive Commercial Aquatics and Westport Pools into a single, unified national brand. The aim was to honor the heritage of both names while projecting a fresh, cohesive brand identity aligned with their forward-thinking, innovative solutions.

The Challenge
Progressive Commercial Aquatics and Westport Pools each carried strong legacies, but distinct visual voices. Our task was to seamlessly blend them into a unified brand system—one that would communicate the combined company's strength, reliability, and leadership, while retaining trust and recognition across existing client bases.

Our Approach
We developed a compelling visual identity system built on:

• Modern Typography & Bold Color Palette: Communicating innovation and clarity.

• Dynamic Visual Elements: Reflecting movement, water flow, and the cutting-edge nature of their solutions.

• Unified Brand System: Harmonizing elements from both legacy brands into a cohesive and flexible identity that works across all mediums.

Impact

• Positioned Landmark Aquatic as a confident, unified national brand in commercial aquatics.

• Elevated visual presence to reflect leadership and expertise across the industry.

• Enhanced brand consistency and recognition across all materials and geographic locations.