Overview
Greenette—a vibrant garden center with a mission to inspire a deeper connection with nature—partnered with us to create a brand identity that is both lively and welcoming, while rooted in sustainability, growth, and community.

The Challenge
We needed to craft a visual identity that captured the organic beauty of gardening and made it feel accessible and joyful, without sacrificing authenticity.

Our Approach
Our design drew heavily on natural forms and color inspiration:

• Organic Shapes: Petal-like curves, leaf motifs, and fluid lines reflect vitality, growth, and harmony.

• Earth-Inspired Palette: Fresh greens, warm terracotta, soft yellows, and floral purples—anchored by earthy tones—convey authenticity and flourishing life.

• Friendly Typography & Cheerful Accents: The typeface and visual details make the branding approachable and emphasize Greenette’s mission of joyful connection.

The combination of these elements created a brand that feels alive, welcoming, and deeply rooted in the beauty of the natural world.

Impact

• Developed a vibrant identity that embodies Greenette's core values.

• Made gardening feel accessible, inspiring, and deeply connected to nature.