The Alliance for SoCal Innovation—a non-profit dedicated to fostering regional innovation by connecting leaders and diverse talent—partnered with us to launch their "This is SoCal" campaign. Our collaboration aimed to craft a dynamic visual identity and toolkit that reflects Southern California’s vibrant energy and innovation ecosystem.

The Challenge
The Alliance needed a cohesive and engaging brand system for the campaign that could resonate with both local and national audiences. The visual identity had to embody the region's progressive, collaborative spirit, while ensuring consistency across diverse touchpoints—from printed collateral to digital media.

Our Approach
We designed a bold and unified creative system that included:

• Distinctive Visual Identity: A look-and-feel intentionally crafted to evoke the dynamic spirit of Southern California.

• Cohesive Photography Style: Imagery that balances innovation and human connection, reinforcing the campaign’s narrative.

• Typography That Speaks SoCal: Type choices grounded in clarity with a touch of local flair to anchor the campaign’s tone.

• Comprehensive Brand Toolkit: Ready-to-use design templates and assets, including brochures and marketing material, for seamless, scalable execution.

Impact

• Delivered a flexible and recognizable visual identity that united campaign materials across platforms.

• Positioned the campaign as a vibrant, authentic expression of SoCal’s innovation momentum.

• Enabled the Alliance for SoCal to effectively reach and inspire diverse stakeholders across industry sectors.